We led the full‑cycle creative planning and delivery for the iCAR Owner Carnival. Main‑stage LED large screen, truss lighting and complete audio‑video performance systems were constructed. A landmark lighting installation was built on entrance staircases, alongside brand photo‑op spots and leisure camping interactive zones. Custom lighting and visual packages were tailored for day‑and‑night scenarios. Pedestrian flow and functional zones were scientifically planned. We supervised on‑site construction, process coordination and full‑time operation & maintenance, building an immersive offline brand grand event with strong ritual sense and rich interactivity.